Creative
Disconnected from performance data
Economics
Unit margins erode as you grow
Retention
An afterthought, not a system
Campaigns
Optimised without the full picture
Your Marketing Partner for real-world growth in the AI era
Your Marketing Partner for real-world growth in the AI era
Most brands scale spend.
We scale architecture
Most brands scale spend. We scale architecture
Most brands scale spend.
We scale architecture
Profitable growth doesn't break from lack of ambition — it breaks when the system underneath can't hold the weight.
Profitable growth doesn't break from lack of ambition — it breaks when the system underneath can't hold the weight.
Economics
Unit margins erode as you grow
Campaigns
Optimised without the full picture
Creative
Disconnected from performance data
Retention
An afterthought, not a system
About Us
About Us
Built on real-world experience,
proven systems, and AI-led workflows
Built on real-world experience, proven systems, and AI-led workflows
Source Medium brings together experience earned across major brands, systems shaped by scale, and AI workflows that help founders make faster, sharper decisions across business, creative, and reporting.
Source Medium brings together experience earned across major brands, systems shaped by scale, and AI workflows that help founders make faster, sharper decisions across business, creative, and reporting.
Your Growth Strategies
Different Stages Require
Different Growth Systems.
Different Stages Require Different Growth Systems.
Not a campaign partner. A growth partner across stages.
Not a campaign partner. A growth partner across stages.
Creatives
A Data-Driven Creative
Journey to Drive Results
A Data-Driven Creative Journey to Drive Results
From strategy to testing, our creative process is engineered to deliver high-impact, high-performance ads for every stage of your growth.
Research & Analysis
Deep product category understanding shaped by breaking down winning creatives — buying triggers, identifying funnel gaps — defining what needs to work and why.
Research & Analysis
Deep product category understanding shaped by breaking down winning creatives — buying triggers, identifying funnel gaps — defining what needs to work and why.
Ideation & Production
A persona × strategy × funnel stage model, combining UGC, in-house production, platform-native formats, and AI outputs to deliver consistent creative at scale.
Ideation & Production
A persona × strategy × funnel stage model, combining UGC, in-house production, platform-native formats, and AI outputs to deliver consistent creative at scale.
Performance Testing
Structured deployment across the funnel, where we optimise based on creative performance metrics to generate clear signals and identify high-performing directions.
Performance Testing
Structured deployment across the funnel, where we optimise based on creative performance metrics to generate clear signals and identify high-performing directions.
CREATIVE
PROCESS
Creative
Process
Iteration & Scale
A persona × strategy × funnel stage model, combining UGC, in-house production, platform-native formats, and AI outputs to deliver consistent creative at scale.
Iteration & Scale
A persona × strategy × funnel stage model, combining UGC, in-house production, platform-native formats, and AI outputs to deliver consistent creative at scale.
Testimonials
What Our Clients
Say About Us
What Our Clients
Say About Us
AVSA
"From beautiful to profitable — that’s where things shifted."
Working with Source Medium has genuinely changed how we show up as a brand. As a contemporary jewellery label, we always knew our aesthetic, but translating that into creatives that convert was a different challenge altogether. The team understood AVSA's world from the start. From the way we plan our campaigns to how our ads are placed and executed, everything feels intentional and true to who we are. It's rare to find a partner who gets both the creative and the commercial side of things.
Saloni Sharma
Founder, AVSA
Amaltaas
"From stuck growth to predictable scale."
When we came to Source Medium, our online growth had hit a wall. Revenue wasn’t moving, and we couldn’t figure out how to break through. What changed was having a team that diagnosed the problem and built a strategy across Meta, Google, and our website — instead of just running ads. We saw a 405% improvement in revenue, and our cost per result dropped by 60%. Beyond the numbers, the consistency and clarity in every decision have made scaling far more predictable.
Neha Saidha Mehta
Founder, Amaltaas
Confect
"From zero to scale — built over 5 years."
When we started working with Source Medium during COVID, Confect was at absolute zero in terms of online scale. What began as their first account has now turned into a 5+ year partnership. They understood our niche early on and built a system around what actually drives growth — from creatives to scaling structure. From those initial days to eventually reaching Shark Tank-level visibility, Source Medium has truly been the backbone of our growth. Today, what stands out most is not just the scale, but how structured and predictable that growth has become.
Chef Gauri
Founder, Confect
Tabbsz
"Retention gave us the confidence to go global."
Working with Source Medium has been a key part of our growth journey at Tabbsz. They quickly understood that scaling this category isn’t just about acquisition, but optimising for repeat purchases through retention. They helped us build structured retention modules and forecasting systems, allowing us to project repeat behaviour before scaling which gave us the confidence to expand from India into the US. This clarity in the funnel made our growth far more predictable and performance-driven.
Shashank Noronha
Founder, Tabbsz
Barca
"Better structure. Better leads. Better growth."
We’re very happy to be working with Source Medium. They helped us build a structured, full-funnel system that brought consistency and improved lead quality. From creatives to execution, everything felt aligned, leading to strong growth across cities.
Aditya Ahluwalia
Co-Founder @NTW Sports - Barça Academy India
Phuhar’s
"Clarity turned our story into growth."
Sustainable fashion is a crowded and often misunderstood space. Getting Phuhar’s story in front of the right audience was a challenge for us. With Source Medium, that changed. They helped us shape our creatives and campaigns in a way that felt true to the brand and spoke to the right customers. You can see that clarity in the content now — it feels more aligned, more intentional, and far more effective.
Phuhar Uppal
Founder, Phuhar’s
AVSA
"From beautiful to profitable — that’s where things shifted."
Working with Source Medium has genuinely changed how we show up as a brand. As a contemporary jewellery label, we always knew our aesthetic, but translating that into creatives that convert was a different challenge altogether. The team understood AVSA's world from the start. From the way we plan our campaigns to how our ads are placed and executed, everything feels intentional and true to who we are. It's rare to find a partner who gets both the creative and the commercial side of things.
Saloni Sharma
Founder, AVSA
Amaltaas
"From stuck growth to predictable scale."
When we came to Source Medium, our online growth had hit a wall. Revenue wasn’t moving, and we couldn’t figure out how to break through. What changed was having a team that diagnosed the problem and built a strategy across Meta, Google, and our website — instead of just running ads. We saw a 405% improvement in revenue, and our cost per result dropped by 60%. Beyond the numbers, the consistency and clarity in every decision have made scaling far more predictable.
Neha Saidha Mehta
Founder, Amaltaas
Confect
"From zero to scale — built over 5 years."
When we started working with Source Medium during COVID, Confect was at absolute zero in terms of online scale. What began as their first account has now turned into a 5+ year partnership. They understood our niche early on and built a system around what actually drives growth — from creatives to scaling structure. From those initial days to eventually reaching Shark Tank-level visibility, Source Medium has truly been the backbone of our growth. Today, what stands out most is not just the scale, but how structured and predictable that growth has become.
Chef Gauri
Founder, Confect
Tabbsz
"Retention gave us the confidence to go global."
Working with Source Medium has been a key part of our growth journey at Tabbsz. They quickly understood that scaling this category isn’t just about acquisition, but optimising for repeat purchases through retention. They helped us build structured retention modules and forecasting systems, allowing us to project repeat behaviour before scaling which gave us the confidence to expand from India into the US. This clarity in the funnel made our growth far more predictable and performance-driven.
Shashank Noronha
Founder, Tabbsz
Barca
"Better structure. Better leads. Better growth."
We’re very happy to be working with Source Medium. They helped us build a structured, full-funnel system that brought consistency and improved lead quality. From creatives to execution, everything felt aligned, leading to strong growth across cities.
Aditya Ahluwalia
Co-Founder @NTW Sports - Barça Academy India
Phuhar’s
"Clarity turned our story into growth."
Sustainable fashion is a crowded and often misunderstood space. Getting Phuhar’s story in front of the right audience was a challenge for us. With Source Medium, that changed. They helped us shape our creatives and campaigns in a way that felt true to the brand and spoke to the right customers. You can see that clarity in the content now — it feels more aligned, more intentional, and far more effective.
Phuhar Uppal
Founder, Phuhar’s
Services
Custom-built for
your growth journey
Custom-built for your growth journey
Growth capabilities designed to match your stage, unit economics, and scale ambition.
Paid Growth
Engine
Paid Growth
Engine
ROI-focused media buying across Meta & Google, powered by creative testing and audience intelligence.
ROI-focused media buying across Meta & Google, powered by creative testing and audience intelligence.
E-Commerce
E-Commerce
E-Commerce
App Installs
App Installs
App Installs
SaaS
SaaS
SaaS
Lead Gen
Lead Gen
Lead Gen
AI-Led Business
AI-Led Business
AI-Led Business
Data-Led Creatives
Data-Led Creatives
Creative systems powered by data and continuous testing. We identify high-performing concepts and optimize for stronger engagement and conversion.
Creative systems powered by data and continuous testing. We identify high-performing concepts and optimize for stronger engagement and conversion.
Explore Creatives
AI-Powered Chatbots
AI-Powered Chatbots
Intelligent chat experiences that guide customer interactions and improve conversion rates across the journey. Faster responses and seamless conversations from first touch to final purchase.
Intelligent chat experiences that guide customer interactions and improve conversion rates across the journey. Faster responses and seamless conversations from first touch to final purchase.
Explore AI Labs
SEO & Organic Discovery
SEO & Organic Discovery
Search and discovery strategies optimized through technical SEO and content that aligns with modern user intent patterns, including AEO and GEO. Let your brand be found by the right audience at the right time.
Search and discovery strategies optimized through technical SEO and content that aligns with modern user intent patterns, including AEO and GEO. Let your brand be found by the right audience at the right time.
Retention & Automation
Retention & Automation
Email, WhatsApp, and loyalty automation to increase repurchase and reduce churn.
Email, WhatsApp, and loyalty automation to increase repurchase and reduce churn.
Influencer
Marketing
Influencer
Marketing
Hyper-personalised, influencer-driven videos tailored for engagement and scroll-stopping impact.
Hyper-personalised, influencer-driven videos tailored for engagement and scroll-stopping impact.
Our Team
The Visionaries
Behind Our Success
The Visionaries Behind
Our Success
A passionate team driving D2C growth with
expertise and innovation.
A passionate team driving D2C growth with expertise and innovation.
Kirtika
Kirtika has spent over a decade turning brand narratives into measurable growth - from product-market fit to full-scale performance campaigns and now leads Source Medium as a creative partner for ambitious D2C brands.
Kirtika
Kirtika has spent over a decade turning brand narratives into measurable growth - from product-market fit to full-scale performance campaigns and now leads Source Medium as a creative partner for ambitious D2C brands.
Kirtika
Kirtika has spent over a decade turning brand narratives into measurable growth - from product-market fit to full-scale performance campaigns and now leads Source Medium as a creative partner for ambitious D2C brands.
Ajay
With 10+ years in performance marketing and a track record of managing sizable ad budgets across D2C categories, Ajay leads Source Medium's growth vision, turning digital spend into measurable, scalable business outcomes for ambitious brands.
Ajay
With 10+ years in performance marketing and a track record of managing sizable ad budgets across D2C categories, Ajay leads Source Medium's growth vision, turning digital spend into measurable, scalable business outcomes for ambitious brands.
Ajay
With 10+ years in performance marketing and a track record of managing sizable ad budgets across D2C categories, Ajay leads Source Medium's growth vision, turning digital spend into measurable, scalable business outcomes for ambitious brands.
Chetan
From system engineer at Cisco to paid media strategist, Chetan's unconventional path into marketing gives him a rare analytical edge. With 10+ years across D2C, FMCG, SaaS, and beyond, he brings both the technical rigour and creative instinct that performance marketing demands.
Chetan
From system engineer at Cisco to paid media strategist, Chetan's unconventional path into marketing gives him a rare analytical edge. With 10+ years across D2C, FMCG, SaaS, and beyond, he brings both the technical rigour and creative instinct that performance marketing demands.
Chetan
From system engineer at Cisco to paid media strategist, Chetan's unconventional path into marketing gives him a rare analytical edge. With 10+ years across D2C, FMCG, SaaS, and beyond, he brings both the technical rigour and creative instinct that performance marketing demands.
Book now
Let’s Fix What’s Holding Your Growth Back
Book a free strategy call today and discover how we can scale your brand’s revenue with predictability.
Prefer to Email?
marketing@sourcemedium.in
* Please fill this form only if your brand is generating ₹3L+ in monthly revenue.
Book now
You Worked Too Hard to Let Confusion Be the Bottleneck.
Book a free strategy call today and discover how we can scale your brand’s revenue with predictability.
Prefer to Email?
marketing@sourcemedium.in
* Please fill this form only if your brand is generating ₹3L+ in monthly revenue.
FAQ
Your Questions, Answered
Your Questions, Answered
Clear, honest answers—so you know exactly what to expect before working with us.
Clear, honest answers—so you know exactly what to expect before working with us.
Working with us
Working with us
What makes Source Medium different from other agencies?
What kind of brands do you work with?
Is there a minimum ad spend to work with you?
How much does it cost to work with Source Medium?
Campaigns and Results
Which ad platforms do you run campaigns on?
Which ad platforms do you run campaigns on?
Do you handle creatives too?
How do you scale ad spend without hurting performance?
When will I see results?
What kind of lead generation campaigns do you run?
On-Boarding & Day-to-Day